Projects
Interactive Dashboard for Line Capacity Optimization
Data Management and Descriptive Analytics
In this project, our team developed an interactive dashboard to help an automobile manufacturer predict daily line capacity based on downtime data. The tool allows users to filter by production line and timeframe, addressing inefficiencies in the previous system, which lacked interactivity and accurate forecasting. By incorporating statistical analysis, such as Arima tests and linear regression, the dashboard provides insights into downtime factors, helping to streamline production and improve decision-making. Due to confidentiality, specifics are limited.
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Matter Integration Strategy for Nationwide Insurance
Consulting Industry Immersion
This project analyzed how Matter, a smart home connectivity standard, could enhance Nationwide Insurance's offerings. It explored the benefits of using Matter-enabled devices for improved data collection, security, and risk mitigation. Our team recommended partnerships with Matter and Infineon to optimize Nationwide’s Smart Home Program, aiming to reduce claims and boost customer engagement through advanced smart home solutions.​
ALTA AI Stylist Consulting & Growth Strategy
Consulting Industry Immersion
This project focused on consulting for ALTA, an AI-powered personal stylist website. Our team conducted competitor analysis and developed strategies for customer acquisition and retention. We recommended personalized outreach through influencer marketing, in-store demonstrations, and sustainability-focused campaigns to engage users. The project emphasized using data and feedback to enhance user experience and drive long-term retention.
YPB Brand Relaunch Strategy
Marketing Projects
This project aimed to relaunch the YPB brand by addressing confusion with Abercrombie & Fitch and increasing customer conversion rates. The objective was to raise brand awareness and grow conversion rates from 8% to 30% within a year.​ The strategy involved rebranding YPB as an athleisure line, promoting size inclusivity, and utilizing omnichannel marketing through social media, influencers, and in-store enhancements.
Madewell's Omnichannel Retail Solution
Retail Management
This project explores a retail solution designed for Madewell, a leading modern clothing brand, focusing on enhancing the in-store customer experience through technology. It details the integration of a barcode scanning feature into the brand's app, allowing customers to access product information and streamline their shopping process. The project highlights the implementation process, expected return on investment, and benefits such as improved sales, reduced returns, and increased customer loyalty. Challenges and alternatives are also addressed to provide a comprehensive analysis of this omnichannel innovation.
